REEL
A quick glance at some stuff I have worked on.
BMW : “Craftsmanship”
What does it take to be the Ultimate Driving Machine? This film takes viewers behind the scenes to reveal the extraordinary lengths BMW goes to in pursuit of absolute luxury — from precision engineering to meticulous attention to detail. The result is a refined portrait of craftsmanship that underscores the brand’s relentless commitment to excellence.
General Motors : “Comeback”
This commercial was created after the government bailout of GM when they were on the brink of collapse. Jamie Barrett came up with the concept, grabbing bits of americana showing that “we all fall down”. This spot was a business affairs nightmare. Big props to Judy Ybarra.
Specialized : “Catch”
This is my favorite spot I made during my time at GSP. Everything was done in house. We shot up in Sonoma with our in house DP Marcus Ubungen and edited with Graham Willcox from elevel. The imagination of a child, nothing compares.
HP : “Hold”
An homage to Scream, this spot reimagines the iconic horror phone call with a comic twist: the menacing voice on the other end isn’t a killer, but customer support. By blending suspense with humor, the film playfully highlights HP’s role in making tech less terrifying.
HP : “Lost”
An homage to The Blair Witch Project, this spot reimagines the found-footage style with a modern twist. Instead of supernatural terror, the real horror is a desperate search for Wi-Fi.
Copeland : “The Greenest Lettuce”
This launch spot introduced Copeland after its rebrand from Emerson Climate Technologies. Directed by Martin Krejčí, the production took the team to the Czech Republic, where the unexpected journey of a single head of lettuce became a metaphor for Copeland’s global commitment to sustainability.
HP : “Tomorrow”
An homage to The Omen, this spot turns a child’s eerie warning into tech-driven suspense. When the young son tells his father, “Don’t take your laptop tomorrow,” the moment lands with a chilling twist on everyday dependence on devices.
Kawasaki : “Project H2”
This cinematic teaser introduced Kawasaki’s H2 side-by-side without ever revealing the vehicle itself. Framed as a top-secret project, the spot built intrigue and anticipation by hinting at the machine’s insane speed and handling — leaving audiences eager for the full reveal.
Specialized Turbo : “You, Only Faster”
Evoking nostalgic memories of first learning how to ride, this spot was conceived by Rich Silverstein to launch the Specialized TURBO bicycle line. We pushed the limits of our internal production team as well as our budget.
Atlassian : “Work Open”
This anthem project landed on our desk alongside Stride, but with a very different challenge. Instead of staging or scripting, we leaned into the raw authenticity of found footage—curating moments that celebrated openness, collaboration, and possibility. The result was a film that felt real, immediate, and unmistakably human.
Adobe Rush “Anthem”
When Adobe launched Rush, their mobile video editing platform, they partnered with Goodby Silverstein & Partners. We brought in well-known influencers and paired them with an infectious track from The Struts that the client absolutely loved.
One Medical : “Wear a Mask”
Conceived by Jeff Goodby and Jamie Barrett during lockdown, this campaign encouraged the simple but vital act of wearing a mask. Produced entirely in-house with only essential crew on set, it marked a first for me — overseeing the entire production remotely from a computer screen. The spot became a timely reminder of how creativity and resourcefulness can thrive even under unprecedented restrictions.
HP : “Let’s Get Real”
This campaign for HP Printers poked fun at our obsession with screens and the internet, reminding customers of the value of printing in a digital-first world. With a playful, tongue-in-cheek tone, the spots encouraged people to “get real” and put their ideas on paper — highlighting HP as the brand that makes printing simple and reliable.
Comcast Business : “A Lot of Bread”
This spot highlights three very different businesses, all benefiting from Comcast Business’s 5-Year Price Lock Guarantee. By showing how the guarantee supports everything from small shops to growing enterprises, the campaign makes a clear, relatable case for stability in an unpredictable economy — all with a playful twist on the phrase “a lot of bread.”
Xfinity : “Iconic X – Gaming”
Built in Cinema 4D, this spot highlights the essential gear of modern gaming — a computer monitor, keyboard, VR headset, and headphones — all powered by fast, reliable internet. As each device comes together in motion, they form the “Iconic X” of Xfinity, underscoring the brand’s role at the center of connected play.
Xfinity : “Iconic X - Home”
Created entirely in Cinema 4D, this spot highlights the everyday devices that rely on your home internet — from baby monitors and cameras to printers and speakers. Brought together in motion, they form the “Iconic X” of Xfinity, a dynamic visual symbol of the brand’s role at the center of connected life.
NBA : “BIG” Finals
This spot was created for the 2012 NBA Finals. We dug deep into the NBA footage archive to create a commercial driven by bold supers and a powerful music track, it built anticipation and conveyed the magnitude of the Finals with striking simplicity.
Rubles for Ukraine
This global art project turned defaced Russian rubles into canvases for world-renowned artists, with all works released as NFTs to raise humanitarian aid for Ukraine. The campaign brought together 40+ artists and repurposed over 100,000 rubles into one-of-a-kind pieces, with 100% of proceeds going to charity.
YouTube : “Karmin”
After Goodby Silverstein & Partners won the YouTube account, this was one of the first pieces we created. The video tells the story of how the band Karmin went from posting with a single follower to becoming a breakout success — capturing the power of YouTube to launch creators and build global audiences.
Atlassian Stride : “Talk”
When Atlassian acquired Stride, they needed a launch spot to introduce the software. We produced it entirely in-house — with the whole creative team in front of the camera and even my voice as the VO. What I love about this piece is its simplicity: it tells a clear story with a beginning, middle, and end, bringing Stride to life in a fun and authentic way.
MINI : “Tunnel”
Built in Unreal Engine on a shoestring budget and tight timeline, this spot leans into MINI’s long-standing association with The Italian Job. By channeling the film’s high-speed tunnel escapes in a modern, digital production, the piece captures MINI’s iconic mix of agility, style, and cinematic flair.
MINI : “Jump”
An Unreal Engine spot where MINI’s leaps rooftop to rooftop, nodding to The Italian Job.
MINI : “Stairs”
An Unreal Engine spot where MINI’s races down a staircase, nodding to The Italian Job.
Comcast Business : Pro CIO Campaign “Bunker”
While the “Impossible Shot” campaign featured Collin Morikawa on the course, the Pro CIO series turned the spotlight on technology leaders themselves. Each spot underscored a playful truth: in business, these CIOs are unstoppable thanks to Comcast Business — but on the golf course, they’re on their own.
“Splash” — A CIO keeps projects from going off the rails. Avoiding the water hazard? Not so easy.
“Lost Ball” — Guided by Comcast Business, nothing slips through the cracks. On the fairway, though, finding a ball is another challenge entirely.
“Water Hazard” — In business, every obstacle is an opportunity. In golf, well… sometimes you just take the drop.
“Short Game” — Precision and strategy drive success at work. On the green, it’s a different test of finesse.